From insight to action - Enhancing SWOT analysis For An actionable Plan

Rusteberg, Christian (2024). « From insight to action - Enhancing SWOT analysis For An actionable Plan ». Strategy Magazine(39), pp. 28-31.

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Résumé

In today’s fast-paced business landscape, adapting quickly to change is crucial for staying competitive. While valuable insights are plentiful, converting them into actionable plans presents notable challenges. To address this, many organizations rely on SWOT analysis, a framework that assesses both the helpful and harmful, as well as the internal and external factors. Unfortunately, the traditional SWOT has several limitations that actually don’t help prioritize those helpful or harmful factors, nor does it help develop concrete actionable steps to address those factors. The objective of this article is twofold. This paper will 1) Describe SWOT and its limitations and 2) Introduce a new method that addresses the traditional framework’s shortcomings so it can reach its full potential.

Type:	Article de revue professionnelle
Mots-clés ou Sujets:	Strategy, SWOT, analysis
Unité d'appartenance:	École des sciences de la gestion > Département d’analytique, opérations et technologies de l’information (AOTI)
Déposé par:	Pierre Hadaya
Date de dépôt:	02 juill. 2024 13:08
Dernière modification:	02 juill. 2024 13:08
Adresse URL :	http://archipel.uqam.ca/id/eprint/17837

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