Godfrey, Paul. C et Bugalla, John
(2021).
« Strategic planning that incorporates strategic risk ».
Strategy Magazine(36), pp. 12-14.
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Résumé
Risk has been a fixture in the business landscape since the beginning of time. Over the years, new techniques, such as Enterprise Risk Management (ERM), have emerged to help leaders address multiple and complicated risks, but the ability to measure and therefore manage those risks are key. Today, strategic planners face an environment where certain risks are neither calculable nor transferrable. This article defines strategic risks and proposes a new tool strategy teams can use to monitor and manage these risks to their advantage: the Strategic Uncertainty Map.