Planning for future success

Tighe, Steve (2020). « Planning for future success ». Strategy Magazine(35), pp. 22-25.

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Résumé

With market volatility as the business norm, managers are searching for a new approach to take their companies forward; a process specifically designed to seize opportunity from uncertainty; a process that can generate a new and distinct strategic outlook; a process that mobilizes the creative and entrepreneurial capabilities that lie within every organization. When done well, scenario planning presents such an approach. This article outlines four key success factors to improving the role and impact of scenario planning within the strategy development process. These factors are based on learning acquired over the past 15 years of practicing scenario planning from both within a large multinational corporation and as an external consultant to private and public enterprises.

Type:	Article de revue professionnelle
Mots-clés ou Sujets:	Strategy, scenario planning, success factors
Unité d'appartenance:	École des sciences de la gestion > Département d’analytique, opérations et technologies de l’information (AOTI)
Déposé par:	Pierre Hadaya
Date de dépôt:	02 juill. 2024 12:51
Dernière modification:	02 juill. 2024 12:51
Adresse URL :	http://archipel.uqam.ca/id/eprint/17817

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