Reflecting Images. The Front Page of Icelandic Tourism Brochures

Gunnarsdóttir, Gudrún Thóra (2011). « Reflecting Images. The Front Page of Icelandic Tourism Brochures », dans Iceland and Images of the North, sous la dir. de Isleifsson, Sumarlidi R. et Chartier, Daniel. Québec, Presses de l'Université du Québec, coll. «Droit au pôle », pp. 531-551.

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Résumé

One of the most popular tools to promote tourist destinations is the publication of travel brochures. This study explores image-making in material that promotes Icelandic tourism on a regional and national basis and its effect on the conceptualization of different regional tourist destinations. The pictorial content of the front page of the main travel brochures has been studied in order to identify images put in the foreground by both the national tourism board as well as various regional destinations’ marketing bureaus. In addition, key players in tourism development and regional marketing have been interviewed about the destination image-making process and the interaction between regional and national image-making.

Type:	Chapitre de livre
Mots-clés ou Sujets:	Tourisme, Islande, Tourism, Iceland, Marketing, Scandinavie, Nordicité, Arctique, Arctic, Nordicity, Scandinavia, Brochures touristiques, Travel brochures, Image-making, Images de l'Islande
Unité d'appartenance:	Faculté des arts > Laboratoire international de recherche sur l'imaginaire du Nord, de l'hiver et de l'Arctique
Déposé par:	Daniel Chartier
Date de dépôt:	13 nov. 2017 11:23
Dernière modification:	13 nov. 2017 11:23
Adresse URL :	http://archipel.uqam.ca/id/eprint/10604

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