Chussil, Mark
(2022).
« What you can learn by simulating strategies ».
Strategy Magazine(37), pp. 10-12.
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Résumé
It’s a fuzzy, foggy world. Strategists want metaphorical telescopes to see their future. Alas, there is no such thing as the singular future. What strategists really need are wide-angle lenses to see many possible futures: options, alternatives, uncertainties, opportunities, and threats. That’s where strategy simulation comes in. This article breaks down strategy simulation and how to find ideal simulation outcomes for your company.