Memmi, Daniel
(2006).
« The nature of virtual communities ».
AI and Society, 20(3).
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Résumé
The impressive development of electronic communication techniques has given rise to virtual
communities. The nature of these computer-mediated communities has been the subject of much recent
debate. Are they ordinary social groups in electronic form, or are they fundamentally different from
traditional communities? Understanding virtual communities seems a prerequisite for the design of better
communication systems. To clarify this debate, we will resort to the classical sociological distinction
between small traditional communities (based on personal relations) and modern social groups (bound by
looser, more impersonal links). We will argue that the discussion about virtual communities is often
vitiated by a simplistic assimilation to traditional communities, whereas they may be in fact quite different
and much more impersonal. Virtual communities are often bound by reference to common objects or
goals, and not by personal relations. In this respect, virtual communities are just another example of a
long-term evolution of modern society toward more abstract social relationships.