Olleros, F. Xavier
(2007).
« The power of non-contractual innovation ».
International Journal of Innovation Management, 11(1), pp. 93-113.
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Résumé
Currently, all major IT and telecom firms are busy trying to stimulate non-contractual complementary
developments around their own core competences and offerings. But little has
been done to explain the logic, strengths, andweaknesses of non-contractual innovation. The
literature on open-platform leadership recognises the importance of non-contractual innovation,
but only within the limited confines of a normative approach based on two implicit
assumptions: that a platform’s core and periphery are sharply and easily differentiated and
that platforms are always grown and orchestrated from a monolithic core. Through analysis
of two cases of decentralised open innovation: the emergence of video rental stores and the
emergence of desktop-publishing systems. I argue that these assumptions do not apply to
all open platforms. I conclude that by forcing a hierarchical framework onto the analysis,
the normative approach underplays the role of non-contractual innovation and turns a blind
eye to the radically self-organised and unforeseeable nature of some platforms’ success.