How to create a strategic plan that people really care about

Kelley, Tim (2024). « How to create a strategic plan that people really care about ». Strategy Magazine(39), pp. 18-21.

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Résumé

In today’s rapidly evolving business environment, a clear, strategic plan is paramount. Without one, organizations risk being overtaken by market, technological, and geopolitical changes. Unfortunately, most strategic plans fail to deliver their full potential, which can be attributed to overlooking a key factor in human decision-making: emotions. After all, humans will make the decisions about strategy adoption, implementation, and execution. This paper proposes an emotionally-based, purpose-driven method to create strategic plans that maximize motivation.

Type:	Article de revue professionnelle
Mots-clés ou Sujets:	Strategy, plan, emotions, purpose
Unité d'appartenance:	École des sciences de la gestion > Département d’analytique, opérations et technologies de l’information (AOTI)
Déposé par:	Pierre Hadaya
Date de dépôt:	02 juill. 2024 13:07
Dernière modification:	02 juill. 2024 13:07
Adresse URL :	http://archipel.uqam.ca/id/eprint/17835

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