Compo, Peter
(2024).
« Getting “strategy” into your “strategy framework” ».
Strategy Magazine(39), pp. 12-15.
Fichier(s) associé(s) à ce document :
Résumé
Most people would presumably agree that a strategy framework, often called a strategic plan, is essential for making change and innovating. A strategy framework consists of various choices and combinations of vision, mission, goals, priorities, initiatives, pillars, plans, tactics, diagnosis, metrics
and so on. Yet, the one component that is most often missing in a strategic framework, is a strategy. One reason for this absence is confusion about what strategy is, including the belief that the framework with all of its components – often including long lists – is itself the strategy. The objective of this article is to clarify the difference between a strategy and a strategy framework and introduce
the strategy -) bottleneck -) aspiration triad, the design of which is a valuable first step for incorporating a strategy into a strategy framework.
RECHERCHER
PARCOURIR
LIBRE ACCÈS
