Hilford, Glen
(2023).
« Maximizing the strategic benefits of AI by establishing a program ».
Strategy Magazine(38), pp. 12-15.
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Résumé
Seemingly overnight, artificial intelligence (AI) has become the hottest thing on the planet, impacting our personal and business lives. As a result, organizations are rushing to adopt AI, often with insufficient consideration of the complex mix of benefits, risks, and intricacies that such a powerful, pervasive technology introduces to business, as well as without a good understanding of the key factors to consider with such an investment. Furthermore, by concentrating on specific business problems and individual projects, leaders tend to treat AI as a tactic, and often lose sight of its value as a strategic differentiator. The objective of this article is to define AI, identify common challenges faced by organizations during AI projects, expose mitigation approaches to alleviate the challenges and, most importantly, introduce the concept of an AI program as a strategic differentiator to help organizations maximize the benefits from such a powerful and radical technology.
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