Hadaya, Pierre et Highsmith, Tamara
(2023).
« Pooling strategy and culture together for long-term success ».
Strategy Magazine(38), pp. 8-11.
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Résumé
As sources of competitive advantage, strategy and culture are both essential to the long-term success of any organization. Yet, more than 50% of strategy endeavors are considered failures and more than 80% of organizations believe that their culture needs to be improved. Additionally, strategy and culture are perceived as two distinct propositions to improve organizational value by many executives, directors, and entrepreneurs, which means they compete for the same scarce organizational resources. The objective of this article is twofold. First, to define strategy and culture and identify the commonalities and differences that exist between the two concepts. Second, to show that strategy and culture, and the management thereof, influence one another and explore how this dual influence can be leveraged to create a unique competitive advantage to ensure the organization’s long-term success.
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