Donaldson, William
(2023).
« How to effectively plan for digital transformation ».
Strategy Magazine(38), pp. 16-19.
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Résumé
Enterprise digital transformation is the compelling, emerging strategic imperative of our time. The 4th Industrial Revolution – the confluence of ubiquitous digital access, low-cost sensing enabled by the Internet of Things, advances in artificial intelligence and machine learning, robotic process automation, and more – is driving a revolution in business information, intelligence, and models. While these trends offer an excellent opportunity for companies, traditional strategic planning, and corporate responses are proving slow to adapt. This article explores the strategic imperatives surrounding digital transformation, and the common failure modes of existing strategic planning techniques and offers guidance for senior management to maximize their planning processes to harness the opportunities inherent in digital transformation.