Leveraging 3V communication to support strategic management

Poore, Carol A. (2022). « Leveraging 3V communication to support strategic management ». Strategy Magazine(37), pp. 22-24.

Fichier(s) associé(s) à ce document :

Prévisualisation	PDF Télécharger (3MB)

Résumé

Despite decades of shared knowledge about how to shape winning strategies and achieve results, a stunning 90% of businesses still fail to reach strategic goals. One of the key reasons for this is ineffective communication throughout the entire strategic management process. An average of 95% of employees don’t understand their organization’s strategic direction and what they need to do to make their strategy work. The objective of this article is to present the principles of “Vital + Visual + Visible Communication” (3V Communication) to enable organizations to foster employee engagement, overcome longstanding strategic management communication challenges, and achieve superior results.

Type:	Article de revue professionnelle
Mots-clés ou Sujets:	Strategy management, communication
Unité d'appartenance:	École des sciences de la gestion > Département d’analytique, opérations et technologies de l’information (AOTI)
Déposé par:	Pierre Hadaya
Date de dépôt:	02 juill. 2024 12:52
Dernière modification:	02 juill. 2024 12:52
Adresse URL :	http://archipel.uqam.ca/id/eprint/17825

Modifier les métadonnées (propriétaire du document)

Statistiques