Czerniawska, Fiona
(2020).
« Is it time to have a new strategy for strategy consulting? ».
Strategy Magazine(35), pp. 8-11.
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Résumé
Physicians rarely take their own medicine. Cobblers’ children go without good shoes. Builders never finish the improvements to their own houses. To this list of truisms, perhaps we should add: strategy consultants don’t always have a strategy. Strategy consulting in the traditional sense is often not linked strongly enough with implementation and the delivery of benefits. It is therefore vital for strategy consulting firms to find a new strategy that is better, clearer, and has a more consistent way to measure value.
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