Profiting from integrity - A CEO’s experience

Barlow, Alan (2020). « Profiting from integrity - A CEO’s experience ». Strategy Magazine(35), pp. 12-15.

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Résumé

The case for ‘why’ companies should be purpose-based and ‘what’ this requires of them is well documented. This article focuses on the ‘how’ to deliver a ‘purpose’ company. After summarizing the ‘why’ and the ‘what’, a core business-process model is put forward to show how a CEO could deliver a purpose company, as there is a paucity of codified best practice or business models here. The model is demonstrated by application to a multinational corporation where the author was brought in as CEO to formulate and execute a new strategy to grow the company and its profits.

Type:	Article de revue professionnelle
Mots-clés ou Sujets:	Strategy, leadership, purpose, integrity
Unité d'appartenance:	École des sciences de la gestion > Département d’analytique, opérations et technologies de l’information (AOTI)
Déposé par:	Pierre Hadaya
Date de dépôt:	02 juill. 2024 12:50
Dernière modification:	15 juill. 2024 09:32
Adresse URL :	http://archipel.uqam.ca/id/eprint/17811

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