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Résumé
Originating from the initiatives of alternative trade, the fair trade movement
proposes a new way of making trade. Fair trade claims to fulfill the requirements of
sustainable development. The purpose of this article was to evaluate the limits and
the contributions of fair trade to sustainable development starting from the case of an
organization of fair trade coffee producers of Mexico. On the basis of a tripolar
hierarchy definition of sustainable development, we show that fair trade moves away
from this design. If fair trade is responsible for the improvement of living conditions
of producers, in the long run, its mainstream tendancy risks to compromise its
capacity to really institute sustainable development.