Impacts of Authority and Unanimity on Social Conformity in Online Chats about Climate Change

Farmer, Yanick; Bissière, Mehlia et Benkirane, Amina (2018). « Impacts of Authority and Unanimity on Social Conformity in Online Chats about Climate Change ». Canadian Journal of Communication, 43(2), pp. 265-279.

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Résumé

BACKGROUND: The purpose of this study was to examine whether two variables of persuasive communication, authority and unanimity, induce social conformity when people communicate over digital social media without knowing each other. ANALYSIS: Data collection was based on a mixed methodology. In all, 26 subjects were tested (N = 26). CONCLUSIONS AND IMPLICATIONS: The research showed that the tendency of conforming to groups is maintained in online communications. However, the level of such conformity is not as high as the level that prevails in face-to-face communication.

Type:	Article de revue scientifique
Mots-clés ou Sujets:	communication, persuasion, conformisme, réseaux sociaux, changements climatiques, éthique
Unité d'appartenance:	Faculté de communication
Déposé par:	Yanick Farmer
Date de dépôt:	03 déc. 2018 09:09
Dernière modification:	03 déc. 2018 09:09
Adresse URL :	http://archipel.uqam.ca/id/eprint/11938

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